The Schools of Pharmacy and Medicine at UC San Francisco presents a progressive conference on Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing on prescribing. CME credits available at UCSF School of Medicine web site. Series: “UCSF Marketing of Medicines: Critical Skills for Clinicians (CME Credits Available)” [1/2008] [Health and Medicine] [Show ID: 13888]
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Tags: Effects, Lisa A. Bero, Marketing, Matter, Medicine, Prescribing, Pt.5, San Francisco, ucsf school of medicine, ucsf school of pharmacy
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marketing has large effects on drugs prescribing,we must drow some red lines to pharmaceutical industries for patients health security
Great job!
I have posted this on PharmaGossip blog.
Keep up the pressure!
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